So here I am, here she is, fresh from the new commencement of round one. And I find myself excited, apprehensive, confused yet confident. All at once. They are somewhat fighting over each other...
The excitement of course for finding a whole collection up in front of me on the wall. And added excitement of successful self analysis concluding that I may perhaps be a little bit on the perfectionist side... But now that I know that I can move forward and keep it in mind when it comes to my decision making. Yes there will always be a better skirt that will come into my mind, but it hasn't yet so perhaps we shall go with this one hey Lucy? I am apprehensive in the way that I have spent, shall we say 8/9 of my initial budget and find myself at the time of looking at the next collection consisting of an entirely new Lookbook and Campaign etc. Which leads naturally to the (brief but effective and somewhat repetitive) feeling of confusion, where I feel unsure as to whether or not its a good idea to keep the ball rolling before sales and profits balance the prior expenses... But that is where I like (and hope) to squash away all three of those annoying and invasive feelings with the fact that I know this is the right path for me. What else am I to do? I know there is a market coming together for I found Lucy. because I know what that market is more than I ever have before. Its just about learning to balance the priorities of branding and actually just pushing for sales and money to come back into the business. Business. This is a business. So I have 5 weeks to bring together the next 10-11 new items into a coherent and aesthetically pleasing collection plus accessories. As well as allowing time for the shoot to happen and be edited etc. All of which is to happen within the budget of $800. Thank heavens I have already got half of the materials needed for the collection. Allowing most of that to go into the Lookbook. I definitely know why people hire interns. Next year's goal, when I have more then one definite work day. As I don't want it taken up with telling and showing someone what to do. There's a hint of a fusspot (cutest word). Exciting things happening! A successful collaboration happened in Florida with Photographer Victoria Zeoli. Another two in the next couple weeks, in New York and other in Cornwall England. Followed up by another in the UK and one even onshore in Byron Bay. Hooray! America and Europe here she comes! X
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AuthorCalming a chaotic mind. Archives
September 2018
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